Flavours of Origin: An Insight on Purchase of GI Products of Kerala
Language: English
Published by Notion Press, 2025
- Hardcover
- New

Seller: California Books, Miami, FL, U.S.A.California Books
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- Title
- Flavours of Origin: An Insight on Purchase of GI Products of Kerala
- Author
- Dr Manoj M
- Publisher
- Notion Press
- Publication year
- 2025
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 13
- 9798896735656
This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products-special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.
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California Books
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