Flex Appeal: A Time Capsule of Fibreflex and the Rise of 70s Skate Culture: The Changing Face of '70s Skateboard Culture

Flex Appeal is a deep dive into the most volatile period of the sport: the 1970s California skateboard explosion. Fueled by rapid innovation and the shift from flex decks to stiff vert machines, this golden era is captured through the story of Fibreflex, one of its defining brands.

Anchored by Stefan Ytterborn’s collection of boards from 1975 to 1979, and enriched by the photography of Jörgen Brennicke and the creative direction of David Gonzalez, the book reveals how a single brand and its boards helped reshape performance, identity, and youth culture.

Stefan Ytterborn is a visionary entrepreneur and founder of brands like POC and CAKE. Known for bridging innovation with lifestyle, he connects performance and culture in ways that resonate globally. His work highlights how products and their stories shape identity and community.