We are urged to "think outside the box," but are we ever told how to actually do this? Do we even notice that we are thinking inside a box? If so, what concrete techniques can we use to crack open the box and peek outside? From the insights gained by doing this, how do we create solutions that are truly simple, elegant, and even obvious in hindsight?

During the author's decades of design work, whenever he saw an elegant, unexpected solution to a problem that his team had been confronting, he made it a habit to look deeper to see what underlying principle allowed for such a great solution. Eventually, he abstracted teachable patterns from these surprising solutions.

This book teaches you a number of Solution Patterns that you can put into your bag of tricks to use in your own life and work. Amazon offers dozens of books on creativity. Most of these, however, are just a collection of stories about creative people and their innovations—lots of information about other people’s successes, but very little about how to create your own. Also, this is not a book about brainstorming! In contrast, this book provides the reader with a well-defined path to greater creativity that anyone can follow.

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