Explore the evolving landscape of brand identity design in The FVS Atlas. This follow-up to Dr. Martin Lorenz’s 2021 book expands on his foundational principles with adaptable, system-based design approaches, drawing from his expertise and extensive doctoral research at the University of Barcelona. Dive into the work and insights of over 100 leading designers, real-world examples, and four in-depth case studies through this essential resource for creatives seeking innovative ways to craft impactful brands that resonate better. This comprehensive point of reference for creative, flexible brand applications will round out your design library as it offers a timely look into new branding design trends and the future of flexible identities.

About the Author

Martin Lorenz, Ph.D., might well have become a cook, a comic artist or an architect, were it not for an internship he did at M�ller+Volkmann in 1989. Lorenz began to study Communication Design in 1996 at the University of Applied Sciences in Darmstadt, Germany. After three years there, he moved to the Netherlands to study at the Royal Academy of Fine Arts (KABK) in The Hague where he graduated in 2001. That same year, Lorenz moved to Frankfurt, where he worked for the next four years as a creative director for the design agency Hort. In 2005, he quit his position to move to Barcelona where he co-founded TwoPoints.Net with Lupi Asensio. After a decade in Barcelona, he moved back to Germany. Lorenz successfully defended his dissertation on flexible visual systems in graphic design at the University of Barcelona in January 2016. In addition to the design studio TwoPoints.Net, Lorenz also co-founded the design school Design Werkstatt, the event series “The Inner Game of Design,” and the art projects “The One Weekend Book Series” and “Julien Martin.” He still likes to cook.

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