Flexible Visual Systems : The Fvs Atlas

Martin Lorenz

ISBN 10: 9887684597 / ISBN 13: 9789887684596

Published by Victionary Jun 2025, 2025

About this Item

Neuware - Explore the ever-evolving landscape of brand identity design withThe FVS Atlas - Flexible Visual Systems from (Almost) All Over the World. Serving as the much-anticipated follow-up to Dr Martin Lorenz's 2021 release on the subject-Flexible Visual Systems - The Design Manual for Contemporary Visual Identities- this new book expands on his foundational principles with system-based design approaches that adapt seamlessly across various formats, channels, and messages. Besides drawing on his expertise and extensive doctoral research at the University of Barcelona,The FVS Atlas also features real-world examples and insights from over 100 leading designers worldwide to complement the theoretical framework. Brought to you byTwoPoints.Net, the curators and editors of the compelling variable typeface compendium On the Road to Variable (2019), this new book comprises an extensive introduction, a substantial showcase of form-based and transformation-based systems,as well asfour in-depth case studies in a Q&A format.Itis ago-to resource for designers looking to craft identities that extend beyond traditional approaches and media in helping brands resonate better with their customers and stand out from the crowd.

Seller Inventory # 9789887684596

Bibliographic Details

• Title: Flexible Visual Systems : The Fvs Atlas
• Publisher: Victionary Jun 2025
• Publication Date: 2025
• Language: English
• ISBN 10: 9887684597
• ISBN 13: 9789887684596
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 250W x 196H x 25D millimeters 250 millimeters width by 196 millimeters height by 25 millimeters depth
• Weight: 1019 grams

About this title

Synopsis

Explore the evolving landscape of brand identity design in The FVS Atlas. This follow-up to Dr. Martin Lorenz’s 2021 book expands on his foundational principles with adaptable, system-based design approaches, drawing from his expertise and extensive doctoral research at the University of Barcelona. Dive into the work and insights of over 100 leading designers, real-world examples, and four in-depth case studies through this essential resource for creatives seeking innovative ways to craft impactful brands that resonate better. This comprehensive point of reference for creative, flexible brand applications will round out your design library as it offers a timely look into new branding design trends and the future of flexible identities.

About the Author

Martin Lorenz, Ph.D., might well have become a cook, a comic artist or an architect, were it not for an internship he did at Müller+Volkmann in 1989. Lorenz began to study Communication Design in 1996 at the University of Applied Sciences in Darmstadt, Germany. After three years there, he moved to the Netherlands to study at the Royal Academy of Fine Arts (KABK) in The Hague where he graduated in 2001. That same year, Lorenz moved to Frankfurt, where he worked for the next four years as a creative director for the design agency Hort. In 2005, he quit his position to move to Barcelona where he co-founded TwoPoints.Net with Lupi Asensio. After a decade in Barcelona, he moved back to Germany. Lorenz successfully defended his dissertation on flexible visual systems in graphic design at the University of Barcelona in January 2016. In addition to the design studio TwoPoints.Net, Lorenz also co-founded the design school Design Werkstatt, the event series “The Inner Game of Design,” and the art projects “The One Weekend Book Series” and “Julien Martin.” He still likes to cook.