Flip The SWITCH: How To Turn On and Turn Up Your Mindset

We have all heard the self-help gurus throw around the term "Mindset" as being the key to success. The problem is they use the term freely without ever answering the question, "What is my mindset made of and how do I get the one I want?" After posing that question for two years to every expert he could find, PJ McClure set out on a 12-year quest to discover the answer himself. Interviewing and studying hundreds of people who were successful in every area of life and comparing them with thousands who were not, PJ uncovered the greatest public secret of our age. In Flip the S.W.I.T.C.H., PJ McClure reveals the seven pieces of your mindset and how you can take control of each one to program yourself for whatever success you desire. Through his personal stories of discovery and those the people he has studied, you learn how close you already are to life-long success, fulfillment and happiness. PJ's message of choice, possibility and personal responsibility has already transformed thousands of lives in 23 countries. Now it's time for yours.

When I sat down to write Flip the SWITCH, I had 14 years worth of stories to tell about the amazing people I had met, studied, and coached. Instead of sifting and sorting through every choice, I decided to just write about the essential pieces of mindset and let the stories flow to the moment.

The result is a system of down-to-earth, actionable steps highlighted by the human interest that makes it real. As one reader put it, "no meta-physical mumbo jumbo."

The concepts are written at the broadest level as to relate to the most people possible. Maybe not the approach my marketing mind would like, but it is what felt write as the manuscript came together. I truly believe that anyone with a desire to be and have more in their life can get what they need from this book.

I loved writing Flip the SWITCH because it helped me to express the bulk of what I've learned about taking control of our mindsets and shaping them to our desires and it set the stage for more specific works in the future.