Flow : A Handbook for Change-Makers, Mavericks, Innovation Activists and Leaders: Simplifying Digital Transformation

The definitive guide to implementing new ways of working.

Flow is a striking new philosophy for how to make organisations more adaptive and successful, based on the author's pioneering work in organisations such as Paddy Power, Lastminute.com, Aviva, Fujifilm and many more. It introduces you to new tools and techniques for bringing customers closer, outlines new ways to innovate for the hyper competitive economy, and shows you novel value management tools.

Goulding and Shaughnessy are practical and yet empathetic guides to the new personal and social characteristics of the post-agile workplace. They explain why we need more innovation, how our learning needs are changing, and then how to manage the process of value creation from inception (the idea) to delivery. At all times, they emphasise the value of good social interaction and the unparalleled power of harnessing the collective intelligence of the workforce.

Every organisation needs to be more agile, but few know how to make culture change an enjoyable and rewarding journey. The authors, both experienced practitioners in new ways to work, introduce novel, visual techniques that take the friction out of change programs and instead draw the very best out of people on the way to a new and productive agile work environment.

Buy this book if you are in any way involved in a digital transformation or agile transformation program. It contains all the information you need in order to rise to the challenge of change.

Flow should be read in conjunction with 12 Steps to Flow, a primer on each of the steps necessary to create a digital and agile culture. It helps large enterprises prepare for this essential change. But uniquely for a business book it does so through highly graphical illustrations that reflect a core message of the book: visualise everything.

Fin Goulding is an ex-punk guitarist turned top 100 CIO. He's done pioneering work on employee engagement and workforce agility by teaching responsible anarchy. Yes you can do. But do tell me how you are going to test your ideas. 

He was formerly CIO/CTO at Lastminute.com, Paddy PowerBetfair, Visa and Sabre Holdings. Fin puts the human side of his employees first, expecting them to have interests, passions, and creative drivers from outside of work. 

Haydn spends most of his time in the mountains or reading crime novels. A sociologist and economist by training, he has been working at the leading edge of enterprise strategy for over a decade and in technology innovation and management for 30 years.

He has worked on global patterns of disruption, covering China, Africa and the Americas. His work has led him to workplace engagement as the only remaining source of competitive advantage in a highly competitive and scaled economy. Along with Fin he has pioneered Flow as an end-to-end system for competitiveness and agility.