No Fluff Guide To Copywriting: Spend More Time Writing Copy That Gets Results, Less Time Learning How To

The quick and easy way to learn how to write copy (copywriting) that gets results. If you're tired of wasting your time on books that seem to take forever to get to the point, or contain a lot of fluff you could care less about, then you'll love this No Fluff Guide. It's packed full of the stuff you want - valuable ideas, tips, and resources - and none of fluff you don't! Here are just a few of the things you'll discover: * How To Collect Information * Getting To Know Your Reader * Tapping Into Emotions * Telling Stories * Connecting With Your Reader * Answering Objections * Removing Resistance * Crafting Headlines, Openings, Bullets, Guarantees * Writing For The Web * Using Audio/Video * Testing * Marketing Your Business * Improving Your Skills And a lot more...

Derek Franklin is a best-selling author, copywriter, consultant, and all-around creative thinker. His mission in life is to help people understand and use ideas and strategies that can have a positive effect on their lives and the results they achieve.