Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines
Loizos Heracleous; Jochen Wirtz; Nitin Pangarkar
Language: English
Published by McGraw-Hill Education (Asia), 2005
- Hardcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Good
US$ 30.42
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Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0071249648I3N00
- Title
- Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines
- Author
- Loizos Heracleous; Jochen Wirtz; Nitin Pangarkar
- Publisher
- McGraw-Hill Education (Asia)
- Publication year
- 2005
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0071249648
- ISBN 13
- 9780071249645
- Item weight
- 2.65 pounds
Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organization, innovation processes, and human resource practices, in order to distill strategy lessons that can inform the strategies of any organization competing in intensely competitive industries.
The book ends with some strategic lessons that we believe apply to any organization that aims to achieve sustainable success in hyper-competitive markets.
"Synopsis" may belong to another edition of this title.
About the Author
Jochen Wirtz is an associate professor of marketing at the National University of Singapore and an associate fellow of the Said Business School at Oxford University. He founded the UCLA-NUS executive MBA program.
Nitin Pangarkar is an associate professor of marketing at the National University of Singapore.
"About the title" may belong to another edition of this title.
ThriftBooks-Atlanta
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