Flying High in a Competitive Industry: Secrets of the World's Leading Airline

Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag carriers for decades in an industry where it is notoriously difficult to succeed consistently?
This revised edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries.
This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.

Loizos Heracleous holds a Chair in Strategy at Warwick Business School. He is also an associate fellow of Green Templeton College and the Saïd Business School at Oxford University. He has lived and worked in Asia for eight years in his previous post as associate professor of business policy at the National University of Singapore (NUS). Dr Heracleous earned his Ph.D. at the Judge Institute of Management Studies, University of Cambridge. He is the author of Strategy and Organization: Realizing Strategic Management, (2003, Cambridge University Press) and Discourse, Interpretation, Organization (2006, Cambridge University Press) as well as the co-author of Business Strategy in Asia: A Casebook (2004, Thomson Learning).
Jochen Wirtz is an associate professor of marketing at NUS, the founding director of the UCLA - NUS Executive MBA Program, and an associate fellow of the Saïd Business School, University of Oxford.

Dr Wirtz is a leading authority in the field of services marketing. Services Marketing - People, Technology, Strategy, (2007, 6th edition, Prentice Hall), which he co-authored with Professor Christopher Lovelock, is the bestselling services marketing text book worldwide, and Essentials of Services Marketing (2009, Prentice Hall), which he co-wrote with Lovelock and Professor Patricia Chew, is the world s first full-colour services marketing text.
Nitin Pangarkar is an associate professor of business policy at NUS Business School. Previously, he held academic positions at the University of Minnesota (USA) and the Helsinki School of Economics (Finland). His research interests lie in the areas of strategic management and international business - specifically cross-border strategic alliances and global strategy. Dr Pangarkar's research has been presented in several international conferences around the world and published in more than 30 international journal articles, conference proceedings, cases and books. He is a member of several professional organisations and serves as the vice president of the Asia Academy of Management, the leading regional association for management scholars in Asia. He also serves on the editorial boards of two international journals.