Focus: The Future of Your Company Depends on It
Language: English
Published by Collins, 1997
- Softcover
- New
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
Condition: New
US$ 76.48
Quantity: 1 available
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Seller Inventory # Q-0887308635
- Title
- Focus: The Future of Your Company Depends on It
- Author
- Ries, Al
- Publisher
- Collins
- Publication year
- 1997
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 0887308635
- ISBN 13
- 9780887308635
- Item weight
- 8 ounces
- Dimensions
- 5x0x8
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance to get companies back on target, explaining how to get focused and how to stay focused. His no-nonsense advice lays out a workable blueprint for any company's evolution that can increase market share and shareholder value while keeping an eye squarely on the future.
"Synopsis" may belong to another edition of this title.
About the Author
Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller.
"About the title" may belong to another edition of this title.
BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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BennettBooksLtd
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