The Focus Group Guidebook
Language: English
Published by Sage Publications, 1997
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
US$ 193.60
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.
Seller Inventory # 9780761908180
- Title
- The Focus Group Guidebook
- Author
- David L. Morgan
- Publisher
- Sage Publications
- Publication year
- 1997
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0761908188
- ISBN 13
- 9780761908180
- Item weight
- 242 grams
- Dimensions
- 254x178x7 mm
Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as manager or clients who will be using focus groups.
"Synopsis" may belong to another edition of this title.
About the Author
David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the “little blue books”).
"About the title" may belong to another edition of this title.
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