The Focus Group Guidebook

David L. Morgan

ISBN 10: 0761908188 / ISBN 13: 9780761908180

Published by Sage Publications, 1997

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.

Seller Inventory # 9780761908180

Bibliographic Details

• Title: The Focus Group Guidebook
• Publisher: Sage Publications
• Publication Date: 1997
• Language: English
• ISBN 10: 0761908188
• ISBN 13: 9780761908180
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 254W x 178H x 7D millimeters 254 millimeters width by 178 millimeters height by 7 millimeters depth
• Weight: 242 grams

About this title

Synopsis

Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as manager or clients who will be using focus groups.

About the Author

David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the “little blue books”).