Focus Group Kit - 3: Developing Questions for Focus Groups
Language: English
Published by SAGE Publications Ltd, 2003
- Softcover
- Used
Condition: Used - Fair
US$ 27.64
Quantity: 1 available
Add to basketItem description from seller
Anmerkungen / beschriftet / Stempel; Leichte Verformung / umgeknickte Seiten. Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.
Seller Inventory # f06e410f-a530-434f-910e-01f0b6ec9a18
- Title
- Focus Group Kit - 3: Developing Questions for Focus Groups
- Author
- David L. Morgan
- Publisher
- SAGE Publications Ltd
- Publication year
- 2003
- Condition
- Fair
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0761908196
- ISBN 13
- 9780761908197
Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.
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