Focus Groups: A Practical Guide for Applied Research
Krueger, Richard A.; Casey, Mary Anne
Language: English
Published by SAGE Publications, Inc, 2000
- Softcover
- Used
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Seller Inventory # OTV.0761920714.G
- Title
- Focus Groups: A Practical Guide for Applied Research
- Author
- Krueger, Richard A.; Casey, Mary Anne
- Publisher
- SAGE Publications, Inc
- Publication year
- 2000
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0761920714
- ISBN 13
- 9780761920717
- Edition
- 3rd Edition
"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . .When used appropriately, the process improves listening and the results can be used to benefit the people who shared the information. And people go away feeling good about having been heard."
--Richard A. Krueger & Mary Anne Casey, from the Preface
This highly acclaimed book in its third edition includes the following updates and improvements:
- Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues.
- Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses.
- Collaborative Approach updated to address the latest ways to implement the empowerment and action research.
- Budgeting how to more effectively budget for a focus group
- Coding how to more effectively use existing software packages to code and analyze the results of a focus group.
"Synopsis" may belong to another edition of this title.
About the Author
Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South Florida, and University of Michigan. Mary Anne previously worked for the W.K. Kellogg Foundation and the state of Minnesota. She received her PhD from the University of Minnesota. She gets her best insights while in the shower or on long walks.
"About the title" may belong to another edition of this title.
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