Zustand: Gut | Sprache: Englisch | Produktart: B�cher | While most texts in product development cater to marketing, political, and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional and novice to employ these techniques usefully and with confidence. An ideal book for both professionals and undergraduate students, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers, and anyone running product-related focus groups or involved in product research.

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Bibliographic Details

Title

Focus Groups : Supporting Effective Product Development

Publisher

Taylor & Francis Ltd

Publication Date

2002

Language

English

ISBN 10

0415262089

ISBN 13

9780415262088

Binding

Soft cover

Condition

Gut

Seller catalogs

B�cher

About this title

Synopsis

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited. While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

About the Author

Langford, Joe

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