Focus: Use Different Ways of Seeing the World for Success and Influence
Halvorson Ph.D., Heidi Grant; Higgins Ph.D., E. Tory
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Language: English
Published by Hudson Street Press, 2013
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- Title
- Focus: Use Different Ways of Seeing the World for Success and Influence
- Author
- Halvorson Ph.D., Heidi Grant; Higgins Ph.D., E. Tory
- Publisher
- Hudson Street Press
- Publication year
- 2013
- Condition
- like_new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1594631026
- ISBN 13
- 9781594631023
We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, Focus will help you see not just what’s going on around you— but what’s underneath.
Visit the author's website at www.heidigranthalvorson.com for a special pre-order giveaway.
Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, Focus will help you see not just what’s going on around you— but what’s underneath.
Visit the author's website at www.heidigranthalvorson.com for a special pre-order giveaway.
"Synopsis" may belong to another edition of this title.
About the Author
Heidi Grant Halvorson, Ph.D., is a social psychologist, speaker, and author of Succeed and Nine Things Successful People Do Differently. She is the associate director for the Motivation Science Center at the Columbia University Business School.
E. Tory Higgins, Ph.D., is the Stanley Schachter Professor of Psychology at Columbia University and professor of management at the Columbia Business School, where he also serves as director of the Motivation Science Center.
E. Tory Higgins, Ph.D., is the Stanley Schachter Professor of Psychology at Columbia University and professor of management at the Columbia Business School, where he also serves as director of the Motivation Science Center.
"About the title" may belong to another edition of this title.
Greenworld Books
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