A Focused Issue on The Marketing Process in Organizational Competence, Volume 1 (Research in Competence-Based Management) (Research in Competence-Based Management)

Sanchez, Ron

ISBN 10: 0762312092 / ISBN 13: 9780762312092

Published by JAI Press, 2005

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Bibliographic Details

• Title: A Focused Issue on The Marketing Process in Organizational Competence, Volume 1 (Research in Competence-Based Management) (Research in Competence-Based Management)
• Publisher: JAI Press
• Publication Date: 2005
• Language: English
• ISBN 10: 0762312092
• ISBN 13: 9780762312092
• Binding: Hardcover
• Condition: Like New
• Book Type: book

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Synopsis

This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory. Each volume in "RCBM" will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. Papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences.

About the Author

Ron Sanchez is Professor of Strategy and Technology Management at the International Institute for Management Development (IMD) in Lausanne, Switzerland. From 1998-1999 he was a Visiting Professor of Management in the Department of Industrial Economics and Strategy at the Copenhagen Business School.
Previous appointments have included Associate Professor of Management at the University of Western Australia, Assistant Professor of Policy and Strategy at the University of Illinois, and Visiting Professor of Strategic Management at ESSEC in France.