About this Item
Promotional booklet designed by internationally renowned graphic designer Richard Danne for Sanders Printing and Mead Paper and published in 1973 by Sanders Printing. According to a bio in Design Culture, Danne worked in the whole field of graphic design from books to posters, from logos to major corporate identity programs, also serving as consultant to leading organizations such as AT&T, DuPont, FIT (Fashion Institute of Technology), Harvard Business School, NASA, Paramount, and Seagram. Most of all, Danne is best-known for being the design director behind the legendary NASA visual identity program of 1975, one of the most famous corporate identity projects ever made as well as one of the best. In particular, the NASA Graphic Standards Manual is still today one of the most beautiful, comprehensible, and enjoyable design manuals ever produced. In 1974 he was elected to the AGI (Alliance Graphique Internationale), and he also served as President of AGI US for eight years…He was judge in many competitions, lectured at conferences and university, and has been widely published in numerous magazines including Communication Arts, Idea, Industrial Design, and Print. For several years, he also taught at the SVA (School of Visual Arts) in New York City. Among other recognitions, he received three US Presidential Awards for Design Excellence, the AIGA Medal, the Fellow Award from AIGA San Francisco and was named a Graphis Master. Oblong 8vo (9 x 7.75 ), 24 unnumbered pages, chiefly illustrations, printed wrappers. Light bumping and rubbing to extremities. Scarce only one reference in the World Catalog. Seller Inventory # ABE-1681591901830
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