Title: Follow the Other Hand: A Remarkable Fable That Will Energize Your Business, Profits, and Life
Publisher: St. Martin's Press
Publication Date: 2006
Language: English
ISBN 10: 0312357931
ISBN 13: 9780312357931
Binding: hardcover
Condition: New
Weight: 20 ounces

About this title

Synopsis

When Jonathan West tells people he is in the oil business

he likes to watch them silently count the dollars he's worth. But Jonathan
isn't running ExxonMobil or Chevron--he's in the olive oil business.
It's a family business and it's facing a crisis: Its mom-and-pop
customers are disappearing and the big supermarkets are a threat.
The business is troubled and needs an urgent reinvention.

So what does Jonathan do? He engages the services of a consultant
who is considered a magician. Literally. The magician takes
Jonathan and his team on a journey of creativity and innovation that
helps them to revive and energize their entire business strategy.
Together they learn how to abandon old assumptions and discover
creative new solutions to business. And they learn a magic trick or
two along the way.

So will you.

About the Author

ANDREW COHEN is an award-winning marketing guru helping Global Fortune 500 companies such as American Express, Merrill Lynch, Nestle, and Time Warner, think differently about branding, marketing and CRM. He is also an expert magician.

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