Follow the Other Hand: A Remarkable Fable That Will Energize Your Business, Profits, and Life

Cohen, Andy

ISBN 10: 0312357931 / ISBN 13: 9780312357931

Published by St. Martin's Press, 2006

About this Item

Seller Inventory # EBBV.0312357931.N

Bibliographic Details

• Title: Follow the Other Hand: A Remarkable Fable That Will Energize Your Business, Profits, and Life
• Publisher: St. Martin's Press
• Publication Date: 2006
• Language: English
• ISBN 10: 0312357931
• ISBN 13: 9780312357931
• Binding: Hardcover
• Condition: new

About this title

Synopsis

When Jonathan West tells people he is in the oil business

he likes to watch them silently count the dollars he's worth.  But Jonathan 
isn't running ExxonMobil or Chevron--he's in the olive oil business.  
It's a family business and it's facing a crisis: Its mom-and-pop 
customers are disappearing and the big supermarkets are a threat.  
The business is troubled and needs an urgent reinvention.

So what does Jonathan do?  He engages the services of a consultant 
who is considered a magician.  Literally.  The magician takes 
Jonathan and his team on a journey of creativity and innovation that 
helps them to revive and energize their entire business strategy.  
Together they learn how to abandon old assumptions and discover 
creative new solutions to business.  And they learn a magic trick or 
two along the way.

 

So will you.
 

About the Author

ANDREW COHEN is an award-winning marketing guru helping Global Fortune 500 companies such as American Express, Merrill Lynch, Nestle, and Time Warner, think differently about branding, marketing and CRM. He is also an expert magician.