Follow the Other Hand: A Remarkable Fable That Will Energize Your Business, Profits, and Life
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Language: English
Published by St. Martin's Press, 2006
- Hardcover
- New
Seller: Shakespeare Book House, Rockford, IL, U.S.A.Shakespeare Book House
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- Title
- Follow the Other Hand: A Remarkable Fable That Will Energize Your Business, Profits, and Life
- Author
- Cohen, Andy
- Publisher
- St. Martin's Press
- Publication year
- 2006
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0312357931
- ISBN 13
- 9780312357931
When Jonathan West tells people he is in the oil business
he likes to watch them silently count the dollars he's worth. But Jonathan
isn't running ExxonMobil or Chevron--he's in the olive oil business.
It's a family business and it's facing a crisis: Its mom-and-pop
customers are disappearing and the big supermarkets are a threat.
The business is troubled and needs an urgent reinvention.
isn't running ExxonMobil or Chevron--he's in the olive oil business.
It's a family business and it's facing a crisis: Its mom-and-pop
customers are disappearing and the big supermarkets are a threat.
The business is troubled and needs an urgent reinvention.
So what does Jonathan do? He engages the services of a consultant
who is considered a magician. Literally. The magician takes
Jonathan and his team on a journey of creativity and innovation that
helps them to revive and energize their entire business strategy.
Together they learn how to abandon old assumptions and discover
creative new solutions to business. And they learn a magic trick or
two along the way.
who is considered a magician. Literally. The magician takes
Jonathan and his team on a journey of creativity and innovation that
helps them to revive and energize their entire business strategy.
Together they learn how to abandon old assumptions and discover
creative new solutions to business. And they learn a magic trick or
two along the way.
So will you.
"Synopsis" may belong to another edition of this title.
About the Author
ANDREW COHEN is an award-winning marketing guru helping Global Fortune 500 companies such as American Express, Merrill Lynch, Nestle, and Time Warner, think differently about branding, marketing and CRM. He is also an expert magician.
"About the title" may belong to another edition of this title.
Shakespeare Book House
Rockford, IL, U.S.A.
5-star seller
AbeBooks seller since April 27, 2026
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