Synopsis
Have you ever dreamed of being your own boss? Of starting your own business? Of securing a cash income or enjoying the tax advantages of being self-employed? Food Booth, The Entrepreneur s Complete Guide to the Food Concession Business is not another get-rich-quick-with-no-money-down fantasy. It is a serious book for those who need complete and in-depth guidance about how to start and operate a food concession business. Whether your goal is financial independence or to earn extra cash on the side, this book will take you step-by-step through the start-up process, and help you avoid the common errors made by novices. Each step is thoroughly addressed by an expert with more than twenty years of experience in the business. It is the most in-depth and complete guide to starting and successfully operating a concession business available anywhere. Throughout, the author spells out the many planning and design decisions the reader will encounter and then outlines the pros and cons of each option. The first two sections of the book focus on a description of what the business entails and what you can reasonably expect to get out of it. And on planning your business, including the design of your booth, equipment, and menu. It covers such topics as defining your goals, developing a good business plan to achieve those goals, creating a unique business identity, licensing and insurance, planning a menu, selecting the right type of booth, travel issues, and budgeting. The remaining two sections provide an overview of events and how to pull everything together. Specific topics include how to locate, analyze for profitability, and procure contracts when scheduling events, how to handle cash, optimizing booth location, understanding set-up and operational procedures, managing employees, surviving health department inspections, successful marketing in the unique environment of the midway, and record keeping. Appendices include sample event applications, health permit license applications, and business forms, as well as a planning guide and a list of helpful online references. Numerous black-and-white photographs illustrate specific points. A one-of-a-kind resource, Food Booth is your road map to success in the food concession industry. No one considering starting a concession business can afford to be without it.
About the Author
Barb Fitzgerald has over twenty years of experience in the food concession industry. She has successfully designed and managed numerous different concession operations and has served a large assortment of menus at hundreds of events in the Northwest. In addition, she co-chaired a position on the Oregon Food Services Advisory Board, founded Northwest Vendor s Network Association, and has designed and operated a successful espresso café for Portland Oregon s Tri-Met transit system. Many event organizers have sought the advice of this busy professional and she has served as mentor and consultant to countless entrepreneurs starting out in the concession business.
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