Food Choice and the Consumer

David W. Marshall

ISBN 10: 0751402346 / ISBN 13: 9780751402346

Published by Springer US, Humana, 1995

About this Item

Druck auf Anfrage Neuware - Printed after ordering - Food Choice and the Consumer fulfils two needs. First, it captures the inter-disciplinary aspects of food choice and advocates an appreciation for other perspectives on the subject in an attempt to discourage some of the disciplinary parochialism which surrounds this area. Second, it accom modates a range of different approaches to domestic food choice in a coherent way by encouraging the reader to see food choice as comprising a set of key tasks, such as shopping, preparing, cooking, etc. Further more, it illustrates the way in which the antecedents of choice vary according to which stage in the 'decision process' the 'enigmatic' con sumer finds him or herself. Food Choice and the Consumer is written for a wide audience including: academics and students interested in food related topics; policy makers, nutritionists and health educators striving to improve the nation's diet; food manufacturers and retailers keen to gain an insight into some of the underlying motivations, concerns and constraints on consumers' food choice. This is not about specific brands, but about consumers and the many factors that influence their choice. Rather than an ABC of food choice, this book aims to stimulate interest while offering the commercial sector, suffering from increasing competition and brand myopia, a fresh perspective on consumer food choice. I hope that this book will con tribute to the ongoing debate on food choice and bring us a little closer to understanding how and why consumers choose food.

Seller Inventory # 9780751402346

Bibliographic Details

• Title: Food Choice and the Consumer
• Publisher: Springer US, Humana
• Publication Date: 1995
• Language: English
• ISBN 10: 0751402346
• ISBN 13: 9780751402346
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 254W x 178H x 19D millimeters 254 millimeters width by 178 millimeters height by 19 millimeters depth
• Weight: 655 grams

About this title

Synopsis

Food Choice and the Consumer fulfils two needs. First, it captures the inter-disciplinary aspects of food choice and advocates an appreciation for other perspectives on the subject in an attempt to discourage some of the disciplinary parochialism which surrounds this area. Second, it accom­ modates a range of different approaches to domestic food choice in a coherent way by encouraging the reader to see food choice as comprising a set of key tasks, such as shopping, preparing, cooking, etc. Further­ more, it illustrates the way in which the antecedents of choice vary according to which stage in the 'decision process' the 'enigmatic' con­ sumer finds him or herself. Food Choice and the Consumer is written for a wide audience including: academics and students interested in food related topics; policy makers, nutritionists and health educators striving to improve the nation's diet; food manufacturers and retailers keen to gain an insight into some of the underlying motivations, concerns and constraints on consumers' food choice. This is not about specific brands, but about consumers and the many factors that influence their choice. Rather than an ABC of food choice, this book aims to stimulate interest while offering the commercial sector, suffering from increasing competition and brand myopia, a fresh perspective on consumer food choice. I hope that this book will con­ tribute to the ongoing debate on food choice and bring us a little closer to understanding how and why consumers choose food.

About the Author

David Marshall is a lecturer in Marketing and Consumer Behaviour at the Department of Business Studies, University of Edinburgh.