Food Consumer Science: Theories, Methods and Application to the Western Balkans

Barjolle, Dominique (Editor)/ Gorton, Matthew (Editor)/ Dordevic, Jasna Milosevic (Editor)/ Stojanovic, Zaklina (Editor)

ISBN 10: 9400759452 / ISBN 13: 9789400759459

Published by Springer Verlag, 2013

About this Item

1st edition. 144 pages. 9.75x6.50x0.50 inches. In Stock.

Seller Inventory # x-9400759452

Bibliographic Details

• Title: Food Consumer Science: Theories, Methods and Application to the Western Balkans
• Publisher: Springer Verlag
• Publication Date: 2013
• Language: English
• ISBN 10: 9400759452
• ISBN 13: 9789400759459
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.58 kilograms

About this title

Synopsis

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies.  Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.

From the Back Cover

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.

Each chapter of Food Consumer Science: Theories, Methods and Application to the Western Balkans includes an introduction, an explanation of the methodology applied and illustrations with a case study. Coverage includes such topics as theories of food choice; segmenting consumers using cluster analysis; the emerging market for health claim products; the use of focus groups for assessing fruit perceptions; methods for analyzing consumer interest in organic and traditional foods and more.

A final chapter offers conclusions concerning the major evolving markets for health claim products, fruits, organic products and traditional food and presents findings on food choices of Western Balkan consumers. The book declares an urgent need for development of consumer rights and of public health policies, which must be supported by a Europe-wide network of scientists and public health officials.