Food and Social Media : You Are What You Tweet

Rousseau, Signe

ISBN 10: 0759120420 / ISBN 13: 9780759120426

Published by AltaMira Press, 2012

About this Item

Seller Inventory # 18712505-n

Bibliographic Details

• Title: Food and Social Media : You Are What You Tweet
• Publisher: AltaMira Press
• Publication Date: 2012
• Language: English
• ISBN 10: 0759120420
• ISBN 13: 9780759120426
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Social media platforms have quickly become integral to most people’s lives, both privately and professionally. This is the first book to illuminate the trend of relying on social media in the food world. Engaging in social media is fun, but it is also rapidly becoming the platform for self-promotion and branding. This entertaining narrative offers an historical account of the major changes brought about by the Internet and also explores the polarities that underlie the challenges of adaptation, including exclusivity versus democracy, professionalism versus amateurism, and business versus pleasure. Loaded with insight into the current scene, it discusses controversies such as celebrity chefs’ tweeting wars, ethics and the accusations of plagiarizing of recipes, and etiquette concerning the practice of photographing a meal to blog about it. Food and Social Media will appeal to anyone with an interest in food and media as well as those who enjoy using any of the social media formats, including blogs, Yelp, Facebook, YouTube, Twitter, and more, to participate in a digital food community.

About the Author

Signe Rousseau teaches critical literacy at the University of Cape Town, South Africa. She is a contributing author to The Business of Food: Encyclopaedia of the Food and Drink Industry; Food Cultures of the World; Icons of American Cooking; The Oxford Companion to Food, and A Cultural History of Food, Volume 6: The Modern Age (2011)