Football Entrepreneurship

Football is the world’s most popular sport and is entrepreneurial by nature. There is a constant need for entities and individuals involved with football to act or behave in an entrepreneurial way. Competition is part of the football industry and emphasises the need to compete but also collaborate through entrepreneurial endeavours. This book is amongst the first to focus specifically on football entrepreneurship and the entrepreneurial nature of football.

The book looks at entrepreneurship and how it can occur through direct and indirect engagement with football in a variety of contexts. It examines different types of football including gridiron, rugby and soccer and offers insights on the international aspects of football and how cultural aspects influence entrepreneurship.

This book provides a holistic understanding of how football can include innovation, risk-taking and proactive activity and will be useful for those interested to learn more of the football industry and entrepreneurship in the global context.

Vanessa Ratten is Associate Professor at La Trobe University, Australia.