Title: The Forces of Collaborative Creativity: A practical guide to creative teamwork in the healthcare business
Publisher: Practical Inspiration Publishing
Publication Date: 2020
Language: English
ISBN 10: 1788601513
ISBN 13: 9781788601511
Binding: Soft cover
Condition: New

About this title

Synopsis

Collaborative Creativity is a powerful methodology for groups that uses short bursts of creative challenges to help people go beyond rational/conscious thinking and uncover, with constructive consequences, the emotional/irrational sphere that influences behaviour. It was developed by Peter Comber specifically for the complex environment of the healthcare industry, and this how-to manual for managers of healthcare companies offers practical advice on how to employ creative processes in their sector.

About the Author

Peter Comber is the inventor of the Collaborative Creativity methodology and founding partner of Atstrat, a company providing Collaborative Creativity services to the healthcare industry.

An expert in applied creativity, with 35 years of professional experience that also includes a deep understanding of qualitative research, strategic planning and international marketing and management, Peter has unique practical knowledge of the power of group creativity.

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