The Forces of Collaborative Creativity: A practical guide to creative teamwork in the healthcare business

Collaborative Creativity is a powerful methodology for groups that uses short bursts of creative challenges to help people go beyond rational/conscious thinking and uncover, with constructive consequences, the emotional/irrational sphere that influences behaviour. It was developed by Peter Comber specifically for the complex environment of the healthcare industry, and this how-to manual for managers of healthcare companies offers practical advice on how to employ creative processes in their sector.

Peter Comber is the inventor of the Collaborative Creativity methodology and founding partner of Atstrat, a company providing Collaborative Creativity services to the healthcare industry.

An expert in applied creativity, with 35 years of professional experience that also includes a deep understanding of qualitative research, strategic planning and international marketing and management, Peter has unique practical knowledge of the power of group creativity.