Stock Image

Forensic Marketing: Optimizing Results from Marketing Communication : The Essential Guide (Mcgraw-Hill Marketing for Professionals.)

Gavin Barrett

0 ratings by Goodreads
ISBN 10: 0077079000 / ISBN 13: 9780077079000
Published by McGraw-Hill 01 October, 1995, 1995
Used Condition: Good
From Zubal-Books (Cleveland, OH, U.S.A.)

Heritage Bookseller
AbeBooks Member Since 1996

Quantity Available: 1

About this Item

204 pp., hardcover, ex library, else text clean & binding tight. Bookseller Inventory # ZB403712

Ask Seller a Question

Bibliographic Details

Title: Forensic Marketing: Optimizing Results from ...

Publisher: McGraw-Hill 01 October, 1995

Publication Date: 1995

Book Condition:Good

About this title


To be effective, the marketing function relies on the specialist services of marketing communication facilities: advertising, market research, public relations and telemarketing. This book provides a new discipline, suggesting that one should look at why a certain method is chosen by looking back in more depth to previous efforts so that wiser decisions can be made in the future. The book offers a strategy based on the idea of understanding, with scientific or in-depth objectivity, the effect and worth of any marketing communication on a campaign and using this information in a constructive way.

"About this title" may belong to another edition of this title.

Store Description

Zubal Books is the #1 buyer and seller of scholarly and rare books in America. Since 1961 we've handled thousands of private and technical libraries. Our family business knows books and we treat our clients with top-notch customer service. If you have any questions about our listings, please don't hesitate to contact us.

Visit Seller's Storefront

Terms of Sale:

Price are net to all
Visa/MC/Check/Money Order
Libraries Invoiced

We do accept checks, however

All international postal rates are subject to change depending on weight
and size.

Shipping Terms:

Orders usually ship within 2 business days. Shipping costs are based on books
weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may
you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express