Forensic Marketing: Optimizing Results from Marketing Communication : The Essential Guide (Mcgraw-Hill Marketing for Professionals.)

Gavin Barrett

ISBN 10: 0077079000 / ISBN 13: 9780077079000

Published by McGraw-Hill, 1995

About this Item

204 pp., hardcover, ex library, else text clean & binding tight. - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.

Seller Inventory # ZB403712

Bibliographic Details

• Title: Forensic Marketing: Optimizing Results from Marketing Communication : The Essential Guide (Mcgraw-Hill Marketing for Professionals.)
• Publisher: McGraw-Hill
• Publication Date: 1995
• Language: English
• ISBN 10: 0077079000
• ISBN 13: 9780077079000
• Binding: Hardcover
• Condition: Good

About this title

Synopsis

Forensic Marketing pulls together business, marketing, and communications strategy implementation in a way that professionals will recognize as reality not just neat theory.
Gavin Barrett brings together top professionals in the field of marketing communication to champion their element of the mix, with unbridled enthusiasm and surprising frankness about the dilemmas they face. To follow up these individual arguments, searching checklists of individually tailored questions are posed. Using these questions you can establish the right marketing choice and the best practice for your organization before any money changes hands.