Forensic Marketing: The Professional's Guide to Optimizing Results from Marketing Communication (McGraw-Hill Marketing for Professionals.)
Language: English
Published by McGraw-Hill Publishing Co. 01/10/1995, 1995
- Hardcover
- Used

Seller: Bahamut Media, Reading, United KingdomBahamut Media
AbeBooks seller since August 15, 2012
Condition: Used - Very good
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Seller Inventory # 6545-9780077079000
- Title
- Forensic Marketing: The Professional's Guide to Optimizing Results from Marketing Communication (McGraw-Hill Marketing for Professionals.)
- Author
- Gavin Barrett
- Publisher
- McGraw-Hill Publishing Co. 01/10/1995
- Publication year
- 1995
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0077079000
- ISBN 13
- 9780077079000
Gavin Barrett brings together top professionals in the field of marketing communication to champion their element of the mix, with unbridled enthusiasm and surprising frankness about the dilemmas they face. To follow up these individual arguments, searching checklists of individually tailored questions are posed. Using these questions you can establish the right marketing choice and the best practice for your organization before any money changes hands.
"Synopsis" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
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