Forget Normal: I Want Magic

Lead with courage, clarity and results that stick. Forget Normal - I Want Magic shows you how to turn mindset, awakening, gumption, intuition and charisma into everyday leadership habits for today's fast, people-first workplaces.

Written by Claire Brumby, this bold, practical guide uses real-world strategies, bite-size exercises and journaling prompts to help you trust yourself, make confident decisions and bring people with you. You will replace rigid, top-down habits with a human approach that still delivers outcomes.

Learn to read the room, communicate with warmth and authority and set boundaries that protect your energy. Build resilience when stakes are high, unlock intuitive judgment when data is noisy and lead with purpose that others can feel. Develop everyday habits that make you credible, consistent and calm under pressure.

Ideal for professionals stepping into new roles and anyone seeking a more intuitive, human approach to leadership, this book shows how to lead with courage, resilience and your own values.

Themes include: modern leadership mindset; empathy and authenticity; intuitive decision-making; courage and resilience; communication and influence; practical exercises and journaling.

Claire Brumby is an accomplished entrepreneur, motivational speaker and accredited leadership coach, known for her expertise in self-leadership, resilience and personal empowerment.


She was the co-founder of Scrubbys Crisps.

The author is a keynote speaker with a number of blue-chip organizations including Asda, Amazon, Kellogg's, Molly Maid, Virgin Media, Manchester Airport Group and the University of Durham. The author is based in Lincolnshire, UK