Forging Relentless Sales Teams: A Business Framework for Building an Elite Sales Training and Development Program

It doesn’t matter if the sales force is large or small because the goal is always the same: We need to get our sales teams up and running, produce revenue, and relentlessly pursue more customers. This book maps out the business framework to build a world-class sales training and development process for your team. Inside you will find experience, structure, and stories from onboarding a new hire to coaching your highest producing salespeople on your team.

Sales is vital for any business to survive, yet the training and development of the salespeople is often overlooked. The process provided in Forging Relentless Sales Teams is field proven and utilized in some of the most proficient sales organizations in the world. You will be able to immediately implement the strategies inside to grow your revenue and improve your culture.

Tom Elder takes a “people first” approach to create an outline for leaders of sales teams that will lessen the onboarding time and improve sales call effectiveness. Your sales team will sell more, make more, and be more satisfied with their employer than ever before.