The Form of Design: Deciphering the Visual Language of Mass Produced Objects

This is the first all-encompassing book about the visual language of man-made products, explaining how mass-produced objects evolve over time and what made them change. Form evolution behaves in a similar way to language evolution and, to some extent, even to natural evolution. In the book the author materializes the governing rules of form evolution by means of fourteen case studies.

Josiah Kahane is a professor emeritus of design at the Holon Institute of Technology (HIT) in Israel. Kahane studied industrial design in UCLA, receiving a BA in 1970 and an MA in 1972. As one of the pioneers of industrial design in Israel, he was involved in founding the design program at HIT, serving several terms as departmental chair. Later involved in academic management, as HIT's academic VP. Kahane was also a design consultant in Israel's electronics and medical hi-tech hub. ent communities.