The Form of Success - Design as a Corporate Strategy

, . NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title. Author: Peter Zec Format: Paperback Number of Pages: 144 20 years after the publication of the first edition of the book Designing Success, Professor Dr. Peter Zec, an expert on design and business communications, now presents a comprehensively revised version of his book that has long been out of print. Designing Success - Design as a Corporate and Product Strategy takes account of the social and economic changes of recent years and provides companies with an up-to-date guideline that explains how they can achieve success with the help of design. The book highlights the important role that design can play not only in product development, but also for the strategic orientation of an organisation - both in business management, as well as in company and product communication. The author furthermore offers numerous best-practice examples to illustrate how well-known companies have used design in the past in order to be successful in the market. AUTHOR: The author Professor Dr. Peter Zec, born 1956, is an international well-known design expert. He is the founder and CEO of Red Dot. He has been active for over 20 years as a communications and design consultant for numerous companies and lectures throughout the world in design-relevant topics. As an expert on the international design scene he is the publisher of the Red Dot Design Yearbook and the International Yearbook Communication Design. SELLING POINT: Takes account of the social and economic changes of recent years and provides companies with a guideline that explains how they can achieve success with the help of design 200 colour images.…