The Formation of Campaign Agendas: A Comparative Analysis of Party and Media Roles in Recent American and British Elections (Communication)

Barkin Steve Weaver David H. Gurevitch Michael Blumler Jay G. Semetko Holli A.

ISBN 10: 0805806563 / ISBN 13: 9780805806564

Published by Taylor & Francis Group, 1991

About this Item

pp. 216 This item is printed on demand.

Seller Inventory # 7505078

Bibliographic Details

• Title: The Formation of Campaign Agendas: A Comparative Analysis of Party and Media Roles in Recent American and British Elections (Communication)
• Publisher: Taylor & Francis Group
• Publication Date: 1991
• Language: English
• ISBN 10: 0805806563
• ISBN 13: 9780805806564
• Binding: Hardcover
• Condition: New

About this title

Synopsis

This unusual volume seeks to accomplish three related goals:

* to assess the extent and limits of media power in election campaigns

* to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation

* to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas

In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.

About the Author

Holli A. Semetko, Jay G. Blumler, Michael Gurevitch, David H. Weaver, Steve Barkin