The Formation Mechanism and Management Strategy of Innovative Customer's Word of Mouth Effect: A Research for Innovative Communities(Chinese Edition)

LIN MENG FEI . JIN HUAN

Language: Chinese

Published by Harbin Engineering University Press

7566131931 / 9787566131935

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Paperback. Pub Date: 2021-07-01 Pages: 118 Language: Chinese Publisher: Harbin Engineering University Press. The development of social media has brought a revolution in word-of-mouth marketing. Word-of-mouth marketing management is getting more and more attention from the theoretical and industrial circles. However. the communication model of innovative customer word-of-mouth is still an under-explored research topic.?Innovative customer word-of-mouth effect formation mechanism and management.

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Title
The Formation Mechanism and Management Strategy of Innovative Customer's Word of Mouth Effect: A Research for Innovative Communities(Chinese Edition)
Author
LIN MENG FEI . JIN HUAN
Publisher
Harbin Engineering University Press
Condition
New
Binding
paperback
Language
Chinese
ISBN 10
7566131931
ISBN 13
9787566131935

liu xing

Nanjing, JS, China

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