Formula Win Selling: The Inside Track

Boost your sales with this no-messing approach to customer-facing skills! Gain competitive advantage by knowing the subtleties of how ‘people still buy from people’ and make significant and predictable sales a new habit!

Whether you are an experienced seller, or you are new to the profession, by reading and practicing Formula Win Selling you will learn how to:

• Structure every client interaction to win
• Confidently ask great questions
• Convince buyers of your value and your competence
• Turn objections into sales
• Transform new skills into successful habits

“As a Certified Tiny Habits® Coach, Andy has helped hundreds of people to successfully introduce new habits into both their professional and personal lives.”
BJ Fogg, PhD author of the New York Times best seller Tiny Habits

“If all my presales’ employees go through this training, it will have a huge impact on how they talk to customers.”
Wael Milbes, CTO, General Computers and Electronics, Jordan

“Our partners said, ‘it was the best education session’ they have ever attended.”
Pierre Kunze, Partner Ecosystem Sales, TSS IBM Global

“The content was spot on and Andy was a master at keeping it interactive, positive and engaging.”
(Marjorie Wermuth, Senior Vendor Business Manager, Ingram Micro, USA)

Continue the journey towards an even more strategic approach to sales in books two and three of the Formula Win series
in The Qualifying Lap and Winning the Circuit.

For more information about the book: formulawinselling.com
To contact our team: moresales@formulawinselling.com
For our latest updates: facebook.com/formulawinselling

Andy has trained sales professionals from multi-national organisations for twenty years. His background in engineering, military and sport helps him to provide a practicable, down to earth approach to learning and putting learning into practice. After many years of face-to-face and online training in English, Spanish and German his clients convinced him to share his expertise with sales professionals in book form. As well as books, he offers bespoke video training services and coaching via his website www.elp.ltdAs a Facilitator, Resultant(TM) & Habiteer(TM), Andy is passionate about turning corporate learning into habits. He does this using the methodology known as Tiny Habits, created by Stanford University's behavioural expert, Dr BJ Fogg.Andy lives with his actress and author wife on the Island of Anglesey, mainland Spain & France. He is chairman of the UK charity Shamrock Education Trust which supports education for underprivileged children in Nepal. His hobbies include triathlon training, applied psychology and motorhome travel. He holds a bachelor's degree in Philosophy, Politics and Economics.

Beat Erb helps information-intensive organizations achieve superior growth, become market leaders, and ultimately claim a superior return on investment for shareholders.In this increasingly interconnected multi-polar world, his ability to translate the value proposition of products and services, his books will give you insight into how YOU can be more successful through creativity, innovation, and change.Beat joined IT Security provider Fortinet in 2021 and as a Business Development Manager, he is responsible to grow Fortinet's Advanced Services sales. Before joining Fortinet, he spent 28 years at IBM where he was responsible for the Maintenance Partner channel sales on a Regional, European, and Global level - with the accountability of greater than $1B of sales and managing an organization of around 140 sales managers and specialists and channel managers.Beat lives with his wife and children in Lucerne, Switzerland. He enjoys extreme sports and other ultra-challenge activities such as skydiving, distance walking/running, mountaineering, scuba diving, motorbiking, and sailing.Beat holds an MBA (Open) and is an NLP Master Trainer and Facilitator