Nutraceutical-enriched foods and snacks represent a growing segment of the food industry, where traditional ingredients are supplemented with bioactive compounds to deliver additional health benefits. This approach aligns with consumer demand for healthier, functional foods that support wellness and help prevent lifestyle-related diseases. The concept combines nutrition and pharmaceutical benefits in everyday foods, providing an accessible way to integrate health-promoting ingredients into the diet without significant behavioural changes. This overview explores the formulation techniques, health implications, and industry challenges in creating nutraceutical-enriched foods and snacks. Nutraceuticals are bioactive compounds that provide health benefits beyond basic nutrition. They include vitamins, minerals, antioxidants, polyphenols, omega-3 fatty acids, probiotics, and plant extracts. Unlike traditional supplements, nutraceutical-enriched foods allow for a gradual intake of these compounds through regular meals, potentially making it easier to maintain consistency in consumption.

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