Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

C.K. Prahalad

ISBN 10: 8177587765 / ISBN 13: 9788177587760

Published by Dorling Kindersley Pvt Ltd, 2006

About this Item

Fast Free Shipping â Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Seller Inventory # GWV.8177587765.G

Bibliographic Details

• Title: Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
• Publisher: Dorling Kindersley Pvt Ltd
• Publication Date: 2006
• Language: English
• ISBN 10: 8177587765
• ISBN 13: 9788177587760
• Binding: Hardcover
• Condition: good

About this title

Synopsis

Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.

About the Author

C.K. Prahalad is Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is a globally recognized business consultant who has worked with senior management at many of the world's leading companies. Prahalad's groundbreaking article, "The End of Corporate Imperialism," won the 1998 McKinsey Prize as the year's best Harvard Business Review article. C. K. co-authored several important papers and articles, including "The Fortune at the Bottom of the Pyramid," which have helped launch a global movement towards private-sector solutions for global poverty. His research focuses on corporate strategy and the role of top management in diversified multinational corporations. With Gary Hamel, he co-authored the global business bestseller Competing for the Future.