The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

Prahalad, C.K.

ISBN 10: 0131467506 / ISBN 13: 9780131467507

Published by Wharton School Publishing, 2004

About this Item

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Seller Inventory # GWV.0131467506.G

Bibliographic Details

• Title: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
• Publisher: Wharton School Publishing
• Publication Date: 2004
• Language: English
• ISBN 10: 0131467506
• ISBN 13: 9780131467507
• Binding: Hardcover
• Condition: good

About this title

Synopsis

Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.

About the Author

C.K. Prahalad is Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is a globally recognized business consultant who has worked with senior management at many of the world's leading companies. Prahalad's groundbreaking article, "The End of Corporate Imperialism," won the 1998 McKinsey Prize as the year's best Harvard Business Review article. C. K. co-authored several important papers and articles, including "The Fortune at the Bottom of the Pyramid," which have helped launch a global movement towards private-sector solutions for global poverty. His research focuses on corporate strategy and the role of top management in diversified multinational corporations. With Gary Hamel, he co-authored the global business bestseller Competing for the Future.