Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)

McKenzie-Mohr, Doug

ISBN 10: 0865714061 / ISBN 13: 9780865714069

Published by New Society Publishers, 1999

About this Item

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Bibliographic Details

• Title: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
• Publisher: New Society Publishers
• Publication Date: 1999
• Language: English
• ISBN 10: 0865714061
• ISBN 13: 9780865714069
• Binding: paperback
• Condition: Very Good
• Weight: 11 ounces

About this title

Synopsis

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.

About the Author

Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.