Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

McKenzie-Mohr, Doug;Smith, William

ISBN 10: 0865714061 / ISBN 13: 9780865714069

Published by New Society Pub, Gabriola Island, British Columbia, Canada, 1999

About this Item

Gabriola Island, British Columbia, Canada: New Society Pub, 1999. 160 pp includes references. Details how to uncover the barriers that prevent people from engaging in sustainable behaviors and provides a set of tools that help to foster behavior change. Also how to design and evaluate effective programs. Soft cover is bright, clean, unmarked, one very tiny bend on back bottom corner. No former owner's name. Text is clean and unmarked. A lovely copy. Trade V. Good.

Seller Inventory # 004899N

Bibliographic Details

• Title: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
• Publisher: New Society Pub, Gabriola Island, British Columbia, Canada
• Publication Date: 1999
• Language: English
• ISBN 10: 0865714061
• ISBN 13: 9780865714069
• Binding: Soft cover
• Condition: V. Good

About this title

Synopsis

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.

About the Author

Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.