Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
McKenzie-Mohr, Doug; Smith, William
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Language: English
Published by New Society Pub, 1999
- Softcover
- New
Seller: Shakespeare Book House, Rockford, IL, U.S.A.Shakespeare Book House
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- Title
- Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
- Author
- McKenzie-Mohr, Doug; Smith, William
- Publisher
- New Society Pub
- Publication year
- 1999
- Condition
- new
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0865714061
- ISBN 13
- 9780865714069
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.
Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.
"About the title" may belong to another edition of this title.
Shakespeare Book House
Rockford, IL, U.S.A.
5-star seller
AbeBooks seller since April 27, 2026
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