Foundations of Marketing Practice: An Applied Approach

Strutton, David, Thompson, Kenneth

ISBN 10: 152498034X / ISBN 13: 9781524980344

Published by Kendall Hunt Pub Co, 2019

About this Item

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Bibliographic Details

• Title: Foundations of Marketing Practice: An Applied Approach
• Publisher: Kendall Hunt Pub Co
• Publication Date: 2019
• Language: English
• ISBN 10: 152498034X
• ISBN 13: 9781524980344
• Binding: paperback
• Edition: 3rd Edition.
• Condition: New

About this title

Synopsis

You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer. Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course? Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing-from scratch. Imagine how much could be lost if you don't. Foundations of Marketing An Applied expresses the benefits of creating, sustaining, and strengthening exchange relationships. is largely based on the experiences of two authors who collectively have created, taught, and executed marketing principles for more than 50 years. is Reader Friendly! Learning objectives, photos, diagrams, references, glossary, and an index help the student focus on important concepts and assess their comprehension. You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer. Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course? Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing-from scratch. Imagine how much could be lost if you don't. Foundations of Marketing An Applied expresses the benefits of creating, sustaining, and strengthening exchange relationships. is largely based on the experiences of two authors who collectively have created, taught, and executed marketing principles for more than 50 years. is Reader Friendly! Learning objectives, photos, diagrams, references, glossary, and an index help the student focus on important concepts and assess their comprehension.