Foundations of Sport Management: Third Edition

With an updated and expanded look at the skills and knowledge needed to succeed in the sport industry, the third edition of Foundations of Sport Management will maintain its previous editions stance as one of the most widely adopted sport management foundational texts on the market. Editors Andy Gillentine and R. Brian Crow, along with a team of leading authors, aim to provide readers with a dynamic and comprehensive overview of the core concepts and current trends of the industry. Their years of experience as elite academicians and practitioners make this volume a cutting-edge resource for undergraduates considering or pursuing careers in sport management. Topics covered in this edition include economics and finance, marketing, sponsorship and sales, facility and event management, media relations, governance, and ethics.

Andy Gillentine served as the associate dean and director of the sport administration programs at the University of Miami (2002–2008) and at Mississippi State University (1995–2002). In 2009, he received the Sport Management Outstanding Achievement Award from the National Association of Sport and Physical Education. Additionally, he served as athletic director and coach for more than 15 years and is nationally recognized for his expertise in sport management curriculum and program development. In 2008, he was appointed as a Commissioner of the Council of Sport Management Accreditation (COSMA). Prior to this appointment, Gillentine served as chair of a joint task force of NASPE/NASSM charged with formalizing the curricular standards required for accreditation. In 2007, he was appointed to serve as a board member of the Miami Dade Sports Commission, which is charged with developing and expanding the presence of the sport industry in Miami Dade County and South Florida. Previously he served on the Sport Management Program Review Council Executive Board and as chair of the National Sport Management Council.

Dr. Gillentine’s research interests are sport marketing, professional development, and management issues in sport. He has conducted research projects for numerous sport organizations that have resulted in more than 50 publications and more than 100 national and international presentations. In 2007 he was appointed as a research fellow of the Research Consortium of the AAHPERD, the largest professional organization of sport and physical educators in the United States.

R. Brian Crow is an associate professor in the Department of Sport Management at Slippery Rock University, where he teaches courses related to sport marketing, sport finance, selling in sport, and current issues in sport. Dr. Crow also serves SRU as the NCAA faculty athletics representative. Prior to his appointment at SRU, he taught at Hampton University for four years and at the University of Southern Mississippi for three years. He earned his EdD in higher education administration and master of business administration degrees from West Virginia University, and his bachelor of science degree from West Liberty State College. Professionally, Dr. Crow has served as editor-in-chief of Sport Marketing Quarterly and has held various positions within the North American Society for Sport Management, including president. He has co-authored another text, Profiles of Sport Industry Professionals, with friends and colleagues Matt Robinson, Mary Hums, and Dennis Phillips.

In 2004, Dr. Crow founded GameDay Consulting, LLC, a full-service consulting firm providing customer-service training to various sport organizations and entities. Current and past clients include the Pittsburgh Steelers (Heinz Field), Baltimore Ravens (M & T Bank Stadium), Buffalo Bills (Ralph Wilson Stadium), Houston Texans (Reliant Stadium) and several NCAA Division I institutions, including WVU, Bowling Green, and Pitt.