A Framework for Marketing Management, First Canadian Edition

Philip R Kotler; Kevin Lane Keller; Peggy H. Cunningham

ISBN 10: 0131213458 / ISBN 13: 9780131213456

Published by Pearson Education Canada, 2007

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.4. Seller Inventory # G0131213458I4N00

Synopsis:

Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today’s marketing management theories and practices. Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success.  

From the Back Cover:

Discover the Essential Theories and Practices of Successful Marketing Management!

 

Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today’s marketing management theories and practices.

 

Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success.  

 

Special features of A Framework for Marketing Management, Canadian Edition:

• Streamlined coverage that provides a wealth of information in one concise volume.
• Canadian Marketing Excellence vignettes at the beginning of each chapter that explore marketing management success from a uniquely Canadian perspective.
• Current examples and up-to-date data that ensure the management strategies you learn will be highly relevant in today’s fast-paced marketing world.

Visit www.pearsoned.ca for more information on this exciting text as well as other learning resources from Pearson Education Canada.

       

 

 

 

 

 

 

Bibliographic Details

Title: A Framework for Marketing Management, First ...
Publisher: Pearson Education Canada
Publication Date: 2007
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket