Framework for Marketing Management & Interpretive Simulations Access Code Card Group B (5th Edition)

Kotler, Philip,Keller, Kevin Lane

ISBN 10: 0132803607 / ISBN 13: 9780132803601

Published by Pearson, 2011

About this Item

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Bibliographic Details

• Title: Framework for Marketing Management & Interpretive Simulations Access Code Card Group B (5th Edition)
• Publisher: Pearson
• Publication Date: 2011
• Language: English
• ISBN 10: 0132803607
• ISBN 13: 9780132803601
• Binding: Paperback
• Edition: 5th or later Edition
• Condition: acceptable

About this title

Synopsis

0132803607 / 9780132803601 Framework for Marketing Management & Interpretive Simulations Access Code Card Group B Package Package consists of: 0132539306 / 9780132539302 Framework for Marketing Management 0136075126 / 9780136075127 Interpretive Simulations Access Code Card Group B"

About the Authors

Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.

"Kevin Lane Keller" is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. His research has been widely cited and received numerous awards. He remains actively involved in industry and has served as brand confident to marketers for some of the world's most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Procter and Gamble, and many more. Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College's Amos Tuck School of Management where he teaches an M.B.A elective on strategic brand management and lectures in executive programs on that topic. He lives with his family in Etna, NH.