Framing the Future: How Progressive Values Can Win Elections and Influence People
Language: English
Published by Berrett-Koehler Publishers, 2007
- Hardcover
- Used
Seller: Colewood Books, San Francisco, CA, U.S.A.Colewood Books
AbeBooks seller since October 14, 2004
Condition: Used - As new
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Add to basketItem description from seller
8th printing, Berrett-Koehler Publishers hardcover w/ DJ, 2008. Book is NF to F, w/ clean text, tight binding; unmarked. DJ is NF, w/ trace of edge/shelf wear. Free delivery confirmation.
Seller Inventory # SKU1011729
- Title
- Framing the Future: How Progressive Values Can Win Elections and Influence People
- Author
- Horn, Bernie
- Publisher
- Berrett-Koehler Publishers
- Publication year
- 2007
- Condition
- As New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1576754596
- ISBN 13
- 9781576754597
- Item weight
- 13 ounces
Polls consistently show that most Americans are progressives at heart. By margins of at least two to one, we favor affordable healthcare for all, federal action on climate change, stricter gun control, safe abortion rights, and more. So why is it so hard for progressive candidates to win elections? Because, says Bernie Horn, most progressives don’t explain their ideas in ways that resonate with “persuadables”—the significant slice of the electorate who don’t instantly identify as Democrats or Republicans.
Framing the Future examines messaging strategies and concepts that have helped progressive candidates succeed across the nation, even in such conservative bastions as Montana, Arizona, and Florida. Drawing on rigorous polling data and firsthand experience, Horn explains how persuadable voters think about issues and make political decisions—and why, as a result, the usual progressive approaches are practically designed to fail.
Horn shows readers how to use three bedrock American values—freedom, opportunity, and security—to frame progressive positions in a way that creates a consistent, unified political vision that will appeal to persuadable voters. He even offers advice on specific words and phrases to use when talking about a variety of issues and ideas.
"Synopsis" may belong to another edition of this title.
About the Author
From 1990 to 2000, Horn was president of Strategic Campaign Initiatives, Inc. (SCI), a political consulting firm that helped elect and reelect hundreds of federal, state, and local officials. SCI created direct persuasion mail, produced radio ads, and conducted polls for progressive candidates. The firm also helped win issue advocacy campaigns for gun control, tobacco taxes, and health care and campaigns against casino gambling and restrictions on abortion.
"About the title" may belong to another edition of this title.
Colewood Books
San Francisco, CA, U.S.A.
AbeBooks seller since October 14, 2004
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·Shipping Policy: order shipped within 24 hours, same day for expedited. Domestic expedited shipping, sent via First Class or Priority Mail, usually takes 2-6 business days; domestic regular shipping, via media mail, takes 5-14 days (the post office occasionally takes longer, but they have proven to be incredibly reliable). Delivery confirmation on all US orders. (Not available for International or APO addresses.) If your book is heavy or over-sized, I may contact you to request extra shipping.
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