The Franchise Formula 2nd Edition: Step By Step Online Marketing Success for Franchisors and Franchisees

A lot has changed in online marketing over the past few years. Has your marketing strategy kept up? There are new rules for both SEO & PPC, but that's just the beginning. Have you optimized for Google My Business? Gone viral with explainer videos? How about reputation management; Do you know what people are saying about your business and your brand? These are the things you need to know to make it in today's online world, and that's exactly what you'll learn in The Franchise Formula 2nd Edition.

In 1982 when Mike began his career in advertising, he was moved by these words from Zig Ziglar, a legendary salesman and sales trainer: “You will get all you want out of life if you help enough other people get what they want.” Nearly thirty years later these words still ring true. For Mike it’s a good day when he has helped someone else be successful - and he has a lot of good days. With over a quarter century in direct marketing, success has come to Mike in several ways. He is the CEO and President of Marketing Partners. Inc., one of the Southeast’s largest direct marketing firms. In 2006, he built on this direct-marketing success by founding NetSearch Direct; a Search Engine Optimization and Marketing/Social Media company headquartered in Richmond Virginia. From a small shop with a handful of specialists NetSearch Direct managed to double in size during the worst economy in 30 years. As of this writing (August 2014), we have quadrupled in size. Thanks to some great successes, lucky breaks and plenty of hard work NSD now provides profit-producing results to approximately six hundred businesses throughout the United States. Mike is the proud father of two young-adult daughters and firmly believes that whatever success has come his way has been primarily because of hard work, luck, more hard work and luck, and support from his wife of twenty-seven years, Helene. Mike can be reached at 804-228-4400 or via email at: mikem@netsearchdirect.com.