Franchising Your Business: An Owner's Guide To Franchising As A Growth Option

When Don Boroian and Pat Callaway speak about franchising, people listen. In Franchising Your Business, Don and Pat address the core questions involved in determining whether or not to franchise a business. They also discuss the new developments that have radically changed franchising in less than a decade. Along the way, Don and Pat explain in detail precisely what franchising is and what it is not. They describe the various kinds of franchises that can be offered and how to determine their value for specific businesses. They discuss the options available for financing a franchise program. They also offer insights into pitfalls that may be encountered when franchising and how to avoide them. Their franchiseability test will help any business owner decide whether franchising is a viable growth strategy. But the principal objective of Franchising Your Business is to define and describe the myriad activities that go into developing a franchise. Many business owners who venture into franchising have little or no concept of what it really means to be a franchisor or what is required to become one. This book provides the most detailed description ever published of how a complete franchise program is created. It disucesses the importance of early decision-making and on what basis strategic decisions are made. It talks about trademark registration and describes in detail what the Franchise Agreement and Disclosure Document must contain. It provides an outline for both restaurant and non-restaurant Operation Manuals and explores the new phenomenon that has dramatically affected the way franchises are marketed in recent years: the Internet. It also demonstrates why for most business owners selling a franchise is not quite the same as selling anything else. At a time when small businesses generate 60 to 80 percent of new jobs annually in the United States, any system that makes small businesses more efficient is worth evaluating. Franchising is such a system. And Franchising Your Business provides a clear and comprehensive examination of franchising as a growth strategy for any business engaged in the distribution of products or services.

In 1976, Don Boroian founded a company to help business owners and executives overcome the legal, operational, and financial hurdles involved in franchising their business. In the years that followed his firm, Francorp, became the world's largest company specializing in franchise consulting services to literally thousands of business owners, many of whom have successfully franchised. Pat Callaway, his grandson, helped bring Francorp into the 21st Century. He has shown business owners how to make creative use of the Internet in their franchise programs, and has helped them appeal to a new generation of franchisees.