An essential best ranked, bestselling guide to franchising. 15 successful international franchisors and franchising experts candidly share their current best-thinking, strategies and insights for finding the right franchise; and starting, building and growing a sustainable, profitable franchise business.

Editors: Peter Daly-Dickson, Andrew Priestley.

Foreword: Stan Friedman

Contributors are successful experienced, franchisors and franchising experts and advisors that include Shireen Smith, Marisa Rauchway, Stephen Maeker, Matthew Frentheway, Darren Taylor, Kim Daly, Aveline Clarke, Paul Mitchell, Brian Holmes, Pieter K de Villiers, Haroon Danis, Tommy Balaam, Robert James and Andrew Priestley.

Topics include:
Protecting your IP; understanding franchise documents and agreements; recruiting and onboarding franchisees; assessing franchise opportunities; selling a franchise; creating operating systems for franchises; resilience; sales; customer experience and much more.

This is an extraordinary volume packed with frontline experience, insight and value for anyone wanting to build a successful frachise business.

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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